Born in the Nordics

Thinking globally


Following years of university and applied research on waste management, we wanted to solve how to apply today's affordable technology to optimize waste operations. From this, we developed a turnkey IoT (Internet of Things) solution for what we have renamed "Internet of Trash" and Nordsense was born.

For the first time, Nordsense makes it easy and cost effective to deploy a smart waste solution at a large scale, thus enabling  cities, waste operators & waste haulers to perform waste operations much more efficiently. This provides a positive environmental impact by reducing the number vehicles on the road and their fuel consumption, as well as the benefit of preventing unattractive and unhealthful overflowing bins.



Manuel Maestrini Founder & CTO

Graduated as a Software Engineer, Manuel has been working with startups in Copenhagen since 2010. During his MSc Thesis Manuel began tackling the issues Waste Management is facing today and laid the ground work for what Nordsense is today. (more…)

Søren Christensen Founder & CEO

Graduated as an Electrical Engineer, Søren spent the past 25 years in Silicon Valley working for many of the big computer companies  (Sun Microsystems, Silicon Graphics and Ipsilon Networks). He then moved onto startups with multiple successful exists. (more…)


Søren Jessen Nielsen Advisor

Søren has 16 years of VC and PE investment experience as Partner and in COO roles in mid-size tech growth companies and start-ups. He has also been in commercial operations roles at Nokia as well as management consultant. Søren holds a M.Sc. in microelectronics and executive education at INSEAD. In spring 2016 he engaged with Nordsense and became advisor to the company. (more…)

Knud Birk Sørensen Advisor

Knud is the current CEO and owner of G9, Danish leading bin manufacturing company and Nordsense's exclusive distributor in the Scandinavian Region. Knud has a long career that started in the media and marketing field including the Danish broadcast channel, TV2. Later on Knud worked for Bang and Olufsen, first as a marketing manager and then as product manager. (more…)

Henrik Rosendahl Advisor

Henrik is a serial enterprise software entrepreneur. He was the co-founder of CloudVolumes – named one of Five Strategic Acquisitions That Reshaped VMware by Forbes. He has had successful exits at 4 companies (two to VMware). He is also a frequent speaker at VMworld, SNW, CloudExpo, InterOp etc. In December 2016 Henrik engaged with Nordsense as an Advisor helping Nordsense’s expansion into the US market. (more…)